The Guru Slayer, Fantasy or Reality? Find out if The Guru Slayer really does "Turn Internet Marketing on its Head". A no B.S review...

"An angry affiliate who burns effigies of famous Internet Gurus, spills his guts and tells you the raw truth about The Guru Slayer - is it worth his flock of Irish sheep, or does he seek to SLAY Mr. Lucky Charm himself?..."

From: The Review Desk of The Angry Affiliate
Product: The Guru Slayer
Review Date: April 7 2007
Last Updated:
Re: Should I be asking for my money back for "The Guru Slayer"? 

Fellow Internet Marketer,

I want to be absolutely clear about something before we start...

I HATE Internet marketing Gurus with a deep RED firey passion!

There, I've said it. Maybe hate is too strong a word? How about despise? That's better! In fact, do you smell something? Oh yeah, it's just my daily "Guru" sacrifice smoldering on my home altar. Burn baby, burn! (only kidding)

Ok, as you can tell, I'm not too fond of your typical "Internet Marketing Guru." I'll explain why later, but first let me give you a bit of my background and my experience with The Guru Slayer.

It was about a month ago, I got an e-mail from a fellow marketing friend raving about a new product called "The Guru Slayer", by Andrew Fox. (Catchy title huh?) Apparently my friend had snagged a pre-release copy and was already drooling over its captivating artwork.

Now I had previously heard of Andrew Fox from his 2006 release of "Dominating Clickbank", a Clickbank bestseller. (Which I myself own and do consider a quality product) But frankly, I wasn't that interested in The Guru Slayer. I thought it might be a rehash of "Dominating Clickbank" with maybe 1 or 2 new techniques. I was certain that The Guru Slayer certainly wasn't going to teach anything breakthrough, so I deleted the email and that was that.

A few days later, I got another email.  This time my friend had attached a free PDF report that went into a bit more detail on what The Guru Slayer was all about. My friend can be a bit of a pest and annoying at times, so just to make him leave me alone, I gave in and downloaded "The Guru Slayer" report.

"But why do I hate those damn "gurus" so much?"

Honestly, I'm tired of the "little guys", you know, the newbie's, getting ripped off by slick and deceptive marketing tactics. I should know because it happened to me many times before I finally wised up. And once you step into the world of Internet Marketing, you'll quickly realize that there are schools of "marketing sharks" lurking in dark waters all over the Net, eager and willing to take your money and laugh all the way to the bank.

And when a product comes out called "The Guru Slayer", it looks to me like the same ol' B.S. that I've seen time and time again...HYPE. In this case, it appears that The Guru Slayer has just been packaged with the slick "anti-guru" angle, made popular by The Rich Jerk.

But in all fairness, I decided to crack open The Guru Slayer report.

First impressions? Honestly? Seen it before, same ol' rehashed marketing junk...."beat the gurus at their own game, learn the insider tricks, dominate any market, blah, blah, blah." You've seen it before too...

But when I came upon the screenshots of Andrew's earnings from his Day Job Killer and X-ray Domination promotions, I remembered something I had totally forgotten about. Suddenly a light went on. (Bright Flash) Wait a minute here...

Those are some pretty bold claims right? Especially coming from a guy who already does have a list.  I mean really, come on? How can anyone without a huge list expect to make $50,000 over a few days?

So part of me was curious enough to want to know how he did it...and how could anyone else possibly expect to do the same? Let me share with you my opinion and my findings. Here's where it gets a little more interesting...

A no-holds barred overview of The Guru Slayer...

Chapter 1 (Why People Fail Online) The opening chapter really didn't have much meat to it. Honestly it probably should have been part of the intro, as it really just outlines the reasons most people fail online and how The Guru Slayer can help you get onto the right track.

Chapter 2 (Catching the Buzz) The methods outlined here are quite effective. (Find out my own variation of this technique below) Andrew gives instructions on how to market what people are already after, not just what you want to sell. Now that would seem like common sense, but surprisingly, most marketers do the opposite. You see, anyone can follow the herd and promote the latest products. But only the true hardcore affiliates know where to look and who to listen to for "buzz words" and get insider info on major launches. Andrew shows you with real results on how he spies on the market, builds a product around what people are already looking for, and then pounces when the time is right. Armed with this info, you can easily disappear into hiding weeks or months before the launch, only to blitz the marketplace on launch day and cash out big time.

Chapter 3 (Using Guru Slayer Tactics to Get Resale Rights) Of all the info in The Guru Slayer, this chapter was my least favorite. Not because the information wasn't good or sound, but because I felt this was simply a rehash of what was already taught in Dominating Clickbank. Since I already own Dominating Clickbank, there wasn't much new here for me. But, if you are not familiar with these tactics, or don't own Dominating Clickbank, you'll want to read every last word of this review...

Chapter 4 (List Building Techniques) Up until this point, the information inside The Guru Slayer was ok...but nothing groundbreaking or life changing. Chapter 4 is the largest chapter in the entire guide, and quite honestly probably worth the cost of the guide itself. It covers strategies for building an opt-in list, how to effectively use an auto responder, and how to properly market products to that list, while nurturing a relationship with your customers. Andrew has some pretty crazy and effective tactics for getting huge opt-in rates, which is where the majority of the big money is made. (Remember, the money is in the list)

"I am now full time and work for myself...My customers and opt in list are growing rapidly and you helped start me off." - Mark Baker

Recall from above that The Guru Slayer claimed you didn't even need a list? Well, this is because Andrew walks you through how to build your own list from scratch, and even provides quite a few pre-written auto responder messages that are great to use as baseline working templates.

Chapter 5 (Setting Up Your Download Page) This tactic is often overlooked by many marketers, and Andrew explains how to properly get your sales funnel optimized to capture the name and email of a purchasing customer, before they get access to their downloadable products. Quite effective and surprising even how many seasoned marketers fail to optimize their websites to gain repeat customers. Definitely something you'll want to get in on.

Chapter 6 -11 (Summary) To keep things flowing, I'll briefly cover Chapters 6-11, which are key strategies serious affiliates and product vendors need to implement for maximum profits and exposure. For the hobby affiliate who just wants to promote via Adwords and Clickbank, The Guru Slayer may not be for you. The remaining content of The Guru Slayer covers some more advanced techniques such as: How to set up your member's area and get customers to become active affiliates by providing essential training and promotional tools. (very effective) How to get traffic to your site cheap or free, and how to get affiliates and JV partners to bring you even more free traffic The importance of brand and relationship building and how quality over quantity can generates thousands in sales How to effectively promote a product to your subscriber list and almost guarantee the sale by creating a bonus of true value Get your product sites in the search engines by properly training your affiliates Resources for traffic, hot affiliate programs, and JV partners.

"Your guidance has totally changed my perspective of the power there is in Affiliate Marketing...I landed 3 major JV's with marketers in my niche within 5 days" - Brian Owens

The Final Verdict

As you can see, there is a lot of material covered in The Guru Slayer. In fact, any one of those chapters could easily be expanded into individual products, and perhaps they should be. New affiliates need to be told 'how' to promote, not just 'what' to promote or 'where' to promote.

By the time I finished reading The Guru Slayer, my attitude had changed from being a little skeptical of the "anti-guru" slant, to accepting that The Guru Slayer was a decent product, worth its price for those who want to take their Internet business to the next level. Andrew Fox, though quite young, is a very successful and experienced Internet marketer. He does know what he's doing.

Why do I say it was decent and not great?

Well, you wanted my honest opinion right? The Guru Slayer is not a bad product by any means, and perhaps if the Internet "buzz" didn't make it sound so mysterious and life changing, it could have been a great product. The fancy artwork and tsunami of email promotions might have conjured up images of valiant marketing warriors, marching off to battle fighting off the evil, money thirsty gurus. But beneath the cover wasn’t the slightest continuation of the “guru slaying’ theme being pushed online. I didn't find it "shocking", nor did I find a hint of controversy in it, but I did find it genuinely informative and a worthwhile marketing resource.

Do I think it will turn Internet marketing on its head?

No, unfortunately it won't. The methods in The Guru Slayer, while highly effective marketing strategies, are strategies needed for an effective sales process. These are tactics that can be used for both affiliates and product vendors. They are not "competition killers" or "market dominators" as you might have been lead to believe.

If I had to honestly state my #1 complaint with The Guru Slayer, here in public for all to see, it'd be that it is too similar to Andrew's previous work, Dominating Clickbank. Now Dominating Clickbank is a very good product because it was an original concept at the time of its release.

But The Guru Slayer expands upon some concepts first introduced in Dominating Clickbank. In fact, it's almost a companion manual to the Dominating Clickbank video series, a marriage of sorts of two products, that if combined could potentially be a very lethal weapon for the affiliate who takes action.

And as of this writing, The Guru Slayer also includes some pretty killer fast-action bonuses worth getting your hands on. (JV Opportunity with Andrew Fox) This leads me to disclose my ultimate onetime bonus for those who purchase The Guru Slayer via my affiliate link below.

Exclusive Guru Slayer Bonus - You Can't
Get This Anywhere Else

Over the past 7 days, I've spent more than 10 hours creating the most exclusive bonus that I could come up with. One that delivers into your hands, the keys to The Guru Slayer's kingdom. Listen carefully...

When I was finished creating my bonus, I realized exactly how powerful it was and I'm even having second thoughts about releasing it. Some of the methods I reveal are quite brutal...and if combined with a few of the methods in The Guru Slayer or Dominating Clickbank, could possibly be the "competition killing technique" that's missing from the equation.

Dominating Clickbank FREE + Dominating Clickbank/Guru Slayer Advanced Training Video
You read that right. When you purchase from my link, I will personally buy you the entire Dominating Clickbank video series completely free. Plus you also get all the killer bonuses originally offered with Dominating Clickbank. How am I making this possible? Simple...you buy from my link; part of that money will go to purchasing you your very own copy of the Dominating Clickbank product. But it doesn't end there... In fact, that's small change compared to the ultimate bonus. Pay attention! I have created for you a battle plan of sorts, an advanced training video, over 90 minutes in length, to show some hardcore tactics for putting The Guru Slayer and Dominating Clickbank strategies into place. For all its effort, The Guru Slayer misses out on some key points that I address in my video. I'm going to take a few of The Guru Slayer methods, pump them up with steroids, and show you how to totally beat anyone to the frontlines of a huge buzz promotion. In my Advanced Training Video you'll learn...
How to "really" get at the front of an affiliate promotion. Where to look and what to promote. How to position yourself for free traffic from top placement in Google, MSN, and Yahoo. Yes...a few key SEO tactics few dare to talk about. How to spy on the major JV players...w/o them even knowing 10 key elements you need to implement on your affiliate websites to not only lower your Adwords costs, but to also help you get indexed quickly by the search engines. Too much to list...you'll have to wait for the video.

What You Get: The Complete Package

 The Guru Slayer product and any bonuses being offered by Andrew Fox 

 The complete Dominating Clickbank videos series (9 Videos)

           Dominating Clickbank includes the following 7 bonuses:

• Michael Nicholas' Email Profit Triggers" & "Order Button Triggers
• Michael Rasmussen's Email Promos Exposed
• Lifetime Membership to ResponsiveMailer.com
• Private Audio MP3 Interview between Corey Rudl and Andrew Fox
• Private Audio MP3 Interview between Jonathan Mizel and Andrew Fox
• Adsense Profit Guide
• Free 28 minute MP3 Interview from Lisa Diane, Internet Millionaire

  Exclusive GS/DCB Advanced Training Video 50+ Minutes

As you can see, this bonus package loaded to the max, and is extremely powerful. My advanced training video could be worth more than the price of The Guru Slayer product itself.  In fact many have suggested I make my video into my own product and start selling it for $97. That's how powerful it is. You'll see why.

So that’s why I’ve decided that only the next 30 21 people who order through this link will get a copy. In fact I may not even let that many copies circulate.  I reserve the right to pull this offer forever, at anytime with no warning. Really, these tactics are so hardcore, that I'm sure I'll see a few affiliates using them for the next big promotion and pissing some people off in the process. The more people who know, the less effective these strategies will be...so I'm dead serious about limiting its circulation.

How to Claim Your Bonus To get my exclusive bonus, the complete Dominating Clickbank product and bonuses, and my comprehensive Guru Slayer/Dominating Clickbank Advanced Training Video, with an RRP of $97, there are four steps you need to take... 1) Press CTRL+D to bookmark this page 2) Click on "my affiliate link" to Order (you are now cookied) Note: When you get to the ClickBank Order Form, go to the bottom of the page to verify that it reads: [affiliate = s46ad32] If you see any other ID, you've been cookied by someone else. Clear out your cookies from your browser, then go back to step#2. (If you don't know how to clear your cookies, click here) 3) Once you see [affiliate = s46ad32] on the Clickbank order page, proceed to ORDER The Guru Slayer. 4) When complete, return to this site and go to my Bonus Delivery Page (see the below instructions) Instructions: Enter your ClickBank Receipt number (from your order confirmation email) to verify your purchase and you will get immediate access to your bonuses! These bonuses come exclusive to this site, not from ClickBank or from the publisher of Guru Slayer. ClickBank will not honor any refund requests that are based on non-delivery, quality, or functionality of the bonus materials. If you have any questions or problems about with the bonuses, do not contact ClickBank or the product publisher. Click here for bonus contact information

Click Here to Order The Guru Slayer AND get my
Advanced Training Video(RRP $97)

But, remember to do it fast - these training videos are not going to be available
for much longer... and if you don't get both Guru Slayer, AND my GS/DCB advanced training videos, you are going to lose out to the competition. That much I promise...

Remember that this training video is only available from this site; no one else is offering this package, which means you have a massive advantage over people who purchase The Guru Slayer, but miss out on this exclusive offer. And you have an even a more massive advantage over those who don't purchase The Guru Slayer at all. 

Click Here to Order The Guru Slayer AND get my
Advanced Training Video(RRP $97)

Get started right now putting these brutal tactics into place using The Guru Slayer and my Advanced Training Video + Bonuses. You won't be disappointed...

Cheers to your online success!

The Angry Affiliate

Get The Guru Slayer + Bonuses Now